VERSACE HOME

We have developed the concept and interior design for the first Versace Home flagship store in Milan, over 500 sq.m in Via Durini, the city’s main destination for luxury design. The label’s new creations are showcased in a distinguished historic palazzo, whose architecture evokes the elegance of the Versace residences.

In our concept the Greek classicism is revisited in a contemporary key: ionic columns and art statues adorn the facade, while LED stairs, framed by video walls, lead inside. The store, a home-like layout, has a hall, dining room, corridors, and a master suite, and a secret garden, a hidden nature link, is a Versace touch. Walls feature symmetrical frames, gold leaf backdrops display bookcases. Wire mesh curtains, a nod to Versace's fabrics, add industrial contrast. Gold tones and the Greca pattern unify the space.