LC50 Cassina

Showroom setup

Milan
2014
Client: 
Cassina

Our project for LC50 Cassina Collection, born from the collaboration between Le Corbusier's creative genius and Cassina's entrepreneurial vision, brings their visionary spirits together in a unique exploration of Modern architecture and design.

Each piece is showcased as if on an architectural promenade, creating a dialogue with the iconic buildings of Milanese Rationalism that have shaped the city's skyline. The furniture becomes more than just objects; they become companions on a stroll through time, where the past meets the present.

 

Our proposal for the storefront is to create a vibrant showcase of Le Corbusier's architectural color theory. The lacquered frames and bold color combinations create a visually striking entrance that invites to explore the showroom.

The showroom is designed to transport the clients to the heart of Milanese Rationalism, the movement that inspired the LC50 collection.