Stroili Oro
General design concept and stores design
2010 - 2011
Stroili Oro is historically known for developing its business in shopping centres. The brand’s image and positioning is accessible luxury. The company’s marketing development starts a new strategy that involves freestanding point of sale projects. The store concept design encompassed adding a feminine touch to the shopping experience while preserving the characteristics close to male customers.
PROJECT
Tiziano Vudafieri, Claudio Saverino
PHOTO
Paolo Valentini