FIDENZA VILLAGE

Our landscape design project transforms Fidenza Village Outlet Shopping's Mainstreet into a journey through Italy. We enhanced the quality of outdoor spaces to foster a renewed connection between people and place, redesigning the 600-meter walkway around its 120 boutiques and restaurants. 

Inspired by the Italian boot shape, the new architectural concept divides the space into three sections representing Northern, Central, and Southern Italy's vegetation, colors, and spaces. The project reorganizes external areas based on the Italian piazza as a core of social life. Our aim was to recreate the "Grand Tour of Italy" atmosphere for international visitors. This "relationship design" prioritizes harmony between leisure and social interaction. Consequently, people are seen as individuals with complex aesthetic, functional, social, and relational needs, not just consumers.