ITALY PAVILION AT CIIE EXPO IN CHINA

The lines chosen for the Italian Pavilion design at the fifth edition of China International Import Expo (CIIE) in Shanghai take inspiration from one of the master Gio Ponti most iconic works.

The Pavilion represents the values of Made in Italy, taking as its inspiration theTaranto Cathedral, better known as the Great Mother of God Co-Cathedral, opened in 1970 in the Borgo Nuovo district of the city and defined by the architect as “a gateway to heaven, leading to the immensity and mystery of space and time”.

The almost intangible structure of Gio Ponti’s masterpiece is captured using geometric openings that follow the shape of a Gothic arch, an eye-catching and distinctive element of the Italian Pavilion.

The façade, made from biodegradable materials including rice straw, is emphasized by large openings with a strong visual impact that invite visitors in to discover the interior spaces.

The flexible design of the routes makes it easy for visitors to discover the various areas: from the VIP lounge, designed as a box made of transparent corrugated PVC panels, reminiscent of ocean waves and creating an atmospheric experience, to the wall-mounted LED screens, the reception, office and bar spaces.