Stroili Oro

General design concept and stores design

2010 - 2011

Stroili Oro is historically known for developing its business in shopping centres. The brand’s image and positioning is accessible luxury. The company’s marketing development starts a new strategy that involves freestanding point of sale projects. The store concept design encompassed adding a feminine touch to the shopping experience while preserving the characteristics close to male customers.


Tiziano Vudafieri, Claudio Saverino


Paolo Valentini