Pucci

General design concept and store design

2010

A “liquid” space. A dynamic, sinuous, luminous and ethereal universe without hierarchy between the walls, floors and ceiling. An important space that is aware of being a neutral backdrop to highlight the vibrant designs of Pucci’s kaleidoscopic collection. The blue of the sea brings to mind the historic places where the brand started out before it encountered international success

PROJECT 

Claudio Saverino, Tiziano Vudafieri

DeuxL - Lena Pessoa 
PHOTO

Santi Caleca