Moschino

General design concept and store design

2010

A white space with tree-like displays, tables that look like oversized diamonds, enormous women’s handbags that serve as chairs and light fixtures with hearts that rain down from the ceiling. A boutique where special imaginative furnishings, some designed by Moschino, together with functional elements create an enchanting space that makes one smile. It seems like a mirror looking into an Alice in Wonderland space where dreams come true.

PROJECT 

Claudio Saverino, Tiziano Vudafieri

Lena Pessoa (DeuxL)

DESIGN TEAM

Anna Petrara, Elena Pessina,

Roberta Pezzulla, Serena Baragona

PHOTO
Elena Datrino