Miele Experience Center Bolzano
A new store in Bozen
The Italian third store of German company Miele in a beautiful renovated old building of Bozen, the capital of South Tyrol. Inside, an exhibition of the most innovative appliances and an active kitchen for courses and events.
The designers have worked to improve the interior with a look to the local tradition, following the rules of the general concept and through the wise use of wood and a careful study of the light. Spaces and customers flows have been studied carefully to avoid compromising the originality.
Art Direction by Claudio Saverino, Tiziano Vudafieri
Concept by Miele
Studio Amort Emotional Lighting Design