Miele Experience Center Bolzano

A new store in Bozen

Bozen - Italy
2016

The Italian third store of German company Miele in a beautiful renovated old building of Bozen, the capital of South Tyrol. Inside, an exhibition of the most innovative appliances and an active kitchen for courses and events.

The designers have worked to improve the interior with a look to the local tradition, following the rules of the general concept and through the wise use of wood and a careful study of the light. Spaces and customers flows have been studied carefully to avoid compromising the originality.

 

PROJECT
Art Direction by Claudio Saverino, Tiziano Vudafieri
Concept by Miele 

DESIGN TEAM

Elisa Zhu

LIGHTING DESIGN
Studio Amort Emotional Lighting Design

PHOTO
Paolo Valentini