General design concept and store design
The store design clearly expresses the contemporary spirit of the brand: smoked oak and concrete flooring, leather and white lacquered furniture contrast with the grey-green walls in the background, merging natural elements with city colours. Clothes are displayed in order to enhance the variety of colours in a dynamic environment, achieved with clean-cut lines, which promote the sporty side of the brand. Classic and contemporary features work in perfect harmony throughout the space.
Tiziano Vudafieri, Claudio Saverino
Elena Pessina, Shelly Daniely, Serena Baragona